Time’s change – even in the digital world. On becoming a YouTube star

Re/Code gives us a treatise on the state of YouTube stardom. YouTube stardom, is, in fact, Real Stardom.

With changes to the platform, and of course the millions of people you are competing with, becoming a YouTube star is still do-able, but is no longer a simple feat.

Good article.

The battle is on for the very small screen

Exciting (for me) article over at Fortune magazine. Delving into the success of sites such as BuzzFeed that are fast-establishing dominance in the internet video world – over broadcast TV competitors.

It comes down – in part – to gathering metrics and paying attention to those metrics!

Some of this has been explored in books such as Contagious, by Jonah Berger, but it’s handy for those of us in this space to have an article specifically about online video.

Great reading for any content maker / filmmaker in these times.

BTW if you skip it because you think you’re a ‘creator’ and not a businessman, please proceed to your nearest government agency for a handout. Filmmakers have to be businessmen. Sorry.

Changes in YouTube – will key creators bail?

Interesting article over on Pando.com

Recently YouTube has been focusing on things outside of its original remit: stuff like a streaming music service, pay subscriptions and more. All of this doesn’t sit well with some of the platforms key adopters. Most of the changes apply to music – for now. I can’t imagine that similar restrictions on licensing for video will be on the way.

Supporters of the ‘always free’ ethos are already moving on. For video YouTube is the most recognizable name, so video creators may think longer about it.

Take a read.

The formula for making millions on YouTube

Happy New Year!

This article slipped through the net last year – it’s a great feature on Huffington Post about YouTuber DevinSupertramp (i.e Devin Graham). It goes into his simple (!?!) formula for his success on YouTube. And a mighty success he has had. He’s probably making at least $250,000 just in Adsense revenue alone on his YouTube channel.

Read, learn, improve.

FilmRiot’s 10 Online Resources

Ryan Connolly is one lazy bastard. For the FilmRiot Christmas Day episode, instead of making an amazing tutorial video like he usually does he decided to give us a top 10 list and spend the rest of the time with his family. I’m personally offended.

The good news is that the Top 10 Online Resources list is pretty amazing. Some of these things I knew (eg I’m a member of the Shane Hulbert Insider site) but some I didn’t. All of them are sites you should be visiting often, as most of them contain great tutorials. Of course, you should also be subscribed to the FilmRiot YouTube channel. Ryan is probably one of the most inspiring filmmaking YouTubers out there.

It’s a great video.

Ryan’s list is this:

Kiana Jones SFX:


Cinematographer Style Documentary:

Indie Filmmaker: Lighting Tutorial and Samples:

Video Copilot:


The Art of Color Correction:

SoundWorks Collection:

Hurlbut Visuals:

Virtual Lighting Studio:

The Future is still YouTube – big money piles in

Over at TechCrunch, Pete Borum

Borum talks about ad revenue and how perhaps you can swing this as an indie.

Required reading for those on the money side of the film production table.

An Analysis of Internet Trends for Indie Filmmakers

Over at Medium.com Marc Schiller has what he calls an ‘evolving document’ where he takes a look at what the internet has to offer – and NOT offer – the independent filmmaker. The article has a great format – each point has a headline and sub-headline that accurately tags his thoughts. You can read deeper on areas of interest to you.

He points out, for example, that blogs like this one – ‘curated’ content – are a thing of the past. This is the story of my life. A day late and a dolla short.

But Schiller covers lots of things in film promotion and gives lots of what to do and not do. Definitely one of the most insightful articles of the year.

Will you board this Vessel? A new platform takes its first steps

Over at Digiday the kick around some ideas about the yet-to-be-launched video platform Vessel. Vessel is well-funded ($75m from VCs) and well staffed (led by former Hulu CEO Jason Kilar).

Their model is interesting – creators but their new content exclusively onto Vessel for a short-ish period of time. Users pay a small monthly subscription fee to get access to that content early. Then, after a few days, everyone will get that content as normal, through the normal channels (YouTube, Vimeo, etc).

It’s an interesting idea.

Vessel is pulling in some top YouTuber content creators by cutting big checks. What this means for smaller creators is unclear. The Digiday article focuses on YouTube’s reaction and that of other big content makers. But for me, YouTube is a platform for smaller creators too… will Vessel and YouTube’s battle squeeze them (us) out?

Time will tell.

Read on….

Wow. Virgin America’s 6 hour promo film. And it’s genius.

One can only imagine the scene. Hanging out on Richard Branson’s private island a bunch of marketing people get hopped up on some sort of island herb and laughingly think that ‘wow dude, wouldn’t it be awesome to make a film that showed in real time how crappy other airlines are’.

And so they did.

It’s almost 6 hours long. A flight from Newark to San Francisco. It’s long, tedious and annoying – just like the real thing. It is art.

I love seat-mate.