Over at Forbes.com they have a good article on film marketing. Especially relevant to those of us making $100+ million dollar pictures. Ahem.
But seriously, there are some nuggets of wisdom in here that can be applied to all of us in the indie world too.
Over at FilmmakingStuff.com they have a new article about selling your film.
This is an area that most filmmakers fall down at. There are 3 stages in a movie
- raising the money
- making the movie
- selling the movie.
Stage 2 is the easiest. Trust me.
And filmmakers can be ok with Stage 1, as it really is all about convincing other people of your passion to make this.
It’s stage 3 that is the killer. I think there are a few reasons for this. A lot of it comes down to burn out. After making the film your brain tries to tell you it’s all over. And you’re tired of the film.
So, the FilmmakingStuff article – while basic – is the kind of thing you need to read to get you off your ass. There are some good points in the article.
This is a cool little featurette from the July 5th, 2014 episode of BBC’s great technology show, Click.
This talks about using realtime biometric feedback, captured using wristbands, to chart the audience’s emotions. I can definitely see this being used to do audience testing. The exciting thing is that as this technology becomes more available – via 3d printing and open source software – this kind of thing can be used for indie film, not just big budget studio pictures
The guys over at nofilmschool.com have a great series of 6 articles that follow the team behind ‘Menthol’ – a micro budget feature – as they go through the process of completing and distributing their film.
The series is fascinating, timely reading dealing with issues that indie filmmakers are facing today. The landscape is changing so fast that old indie filmmaking texts are fast becoming obsolete.
Great article over on Seed & Spark from filmmaker Paul Osborne, who’s film Favor spawned such articles as this ‘Favor: Is this the future of independent filmmaking’. There’s lots of goodies on the internet about Favor, including this gem about releasing the film and the box office numbers. Paul is the kind of guy I love – he writes a lot about his film and is very transparent!
So anyway, in his new article he talks about HOW his film became a success. And guess what? It’s because he writes a lot and is very transparent!