Pulpix – great looking way to enhance content

Rarely does something just seem to hit my sweet spot (apart from chocolate and a great red wine). Pulpix is such a thing.

I’ve seen other enhanced video content services, but I am loving the way Pulpix looks and it’s ease of use (and price! It seems to be free!). I’ve installed it over on philsmy.com. So we’ll see what happens.

I think that easy to use enhanced content will dramatically change the way we see and use videos – both as publishers and consumers. Not just to monetize, but to link to other sites, videos and resources that go further into the topics I discuss. I can really see how something like this could help my online courses that I want to deliver.

Way cool.

A great look at social medium from an actual teenager

As independent filmmakers it is VITAL that we understand social media. And, if you are not in your target demographic, you may not have a full understanding of how the various social media elements are being used. Or worse, you may have a ‘professional’ social media consultant ‘helping’ you – and they also have no clue.

On Medium (increasingly becoming a valuable longer form news service) is an article about how teenagers use social media. The reason it’s a valuable article? It’s written by an actual teen.

If you are looking to capture any of the under-25 market in North America then you should be ingesting this info asap!

The Future is still YouTube – big money piles in

Over at TechCrunch, Pete Borum

Borum talks about ad revenue and how perhaps you can swing this as an indie.

Required reading for those on the money side of the film production table.

An Analysis of Internet Trends for Indie Filmmakers

Over at Medium.com Marc Schiller has what he calls an ‘evolving document’ where he takes a look at what the internet has to offer – and NOT offer – the independent filmmaker. The article has a great format – each point has a headline and sub-headline that accurately tags his thoughts. You can read deeper on areas of interest to you.

He points out, for example, that blogs like this one – ‘curated’ content – are a thing of the past. This is the story of my life. A day late and a dolla short.

But Schiller covers lots of things in film promotion and gives lots of what to do and not do. Definitely one of the most insightful articles of the year.

Big Data – a potential future for indie film revenues?

Over at VentureBeat is an interesting article about melding Big Data into music services – in much the same way that targeted advertising and branded content have been integrated into Instagram (and other) feeds.

Can this also be a source for indie movie makers… beyond what is currently offered by platforms?

It’s an complex issue – and article! – and I haven’t fully got my head around it. But, whenever I see people talking about creative, forwarding thinking ways to generate revenue in other sectors I always wonder… why not film?

Read on! Comment if you have any ideas!

Suffer no illusions – for most of us there is no ‘film business’ any more

It’s pretty grim reading.

Modern cinema icons like Spike Lee, David Lynch, John Waters and more can’t get movies made. As detailed in this somber article from Flavorwire.com, there is no such thing as a mid-budget film any more.

If you think you are going to get into this business and have a career like you imagined your cinema heroes had, you are wrong. Simple as that.

Am I saying don’t try? No. But be aware of the situation out there. And make the most amazing, incredible films you can for the money you can find. Films that appeal to the masses, or a big enough mass, that will get you noticed by studio, press and audience alike.

But it’s going to be tough. For the foreseeable future.

Ryan Gosling wants $7m to be in your indie

Maybe it’s my mood, but, I find this article from the Hollywood Reporter a little depressing. It is all about the spiralling actors fees to be in indies.

To quote:

Five years ago, everything was great. Budgets were small, and actors wanted more interesting roles — so if you had a $3 million movie, they’d be willing to do it for $150,000 or $300,000. But many of those films had a hard time at the box office. As an industry, our reaction has been to make more commercial movies, the sort of movies the studios have abandoned.

What this means is that now there are lots of indie’s pushing up the rates and true indies, in this gone-mad world where anything under $2 million is called ‘micro budget’, are finding it harder and harder to attract top talent interested in ‘slumming’ it for a good cause.

This means we can’t get name talent, and without name talent you can’t get funding and without funding you might as well get a box of old dresses and put a show on in the barn.

Here’s the article that brought me down.

Can payment and piracy co-exist?

This week BitTorrent the ‘not only used by pirates, honestly’ software platform BitTorrent introduced a potentially revolutionary payment system. The idea is as such: give a 90% cut of all sales to the content makers/providers, all around a model that features a flexible model: you can take some content for free, get some behind a paywall.

This is an exciting alternative, and coming onto a platform that already is nestled into the hard drive of millions of media consumers (if not purchasers).

There is going to be a slow rollout of artists and features, and I think access is currently

limited, but, I expect that this will be another face of the ‘new distribution’ world we live in.

Heed and Read – Google’s research on movie goers

Google did research on movie goers – why they go, how they choose, etc etc.

And they put together a cool infographic with their findings.

This kind of information is vital to the indie filmmaker/marketer as we don’t have the money to do blanket marketing. This infographic will point you in the right direction(s) to target audience awareness.

Though you have to wonder why Google is doing this!

Get the full infographic here


Is the future of film with Facebook? Twilight competition for female filmmakers

This is rather interesting news, if taken in the context of the evolution of film.

Facebook and Lionsgate are getting together to revive (in a sense) the ‘Twilight’ (gorgeous vampires with a heart of gold) film series. The competition is only open to female filmmakers and is backed by the Women in Film organisation.

I am wondering if other series and other studios will start using the same platform (social media) for rehashing old assets. It is sadly another indicator that indie film is, again, being stomped out in it’s native habitats as the majors realise the power of social media and getting people together.

Lionsgate Reviving ‘Twilight’ Franchise Via Facebook

Lionsgate is reviving its powerful “Twilight” franchise by selecting five female directors to make short films based on the series’ characters.