A peek inside Amazon Studios and they’re non-data driven development

A good, if broad, article over on The Guardian about Amazon Studios – the content development arm of the already ubiquitous online retailer – and it’s chief Roy Price.

Of particular note is Price’s view on NOT over-using user data or metrics to drive it’s key decisions.

Amazon Studios chief: data isn’t everything as retailer looks at big picture

When it comes to the rapidly expanding TV and movies division of Seattle-based retailer Amazon, you might expect the company that religiously studies customer order histories, when and how people buy, what they’re buying and a slew of other metrics, to bring that same zeal for data to its slate of original content.

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Phil Smy

I am currently a student in the Raindance Film Degree Masters program. This site comes from the research I am doing as I learn more about film production and distribution.

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