Exciting (for me) article over at Fortune magazine. Delving into the success of sites such as BuzzFeed that are fast-establishing dominance in the internet video world – over broadcast TV competitors.
It comes down – in part – to gathering metrics and paying attention to those metrics!
Some of this has been explored in books such as Contagious, by Jonah Berger, but it’s handy for those of us in this space to have an article specifically about online video.
Great reading for any content maker / filmmaker in these times.
BTW if you skip it because you think you’re a ‘creator’ and not a businessman, please proceed to your nearest government agency for a handout. Filmmakers have to be businessmen. Sorry.