Netflix Chief Executive Reed Hastings has said that ‘Netflix wants to reach 200 countries in the next 2 years’. Considering it is at 50 now that is going to be no mean feat!
Over at Reuters they have an article that delves deeper into the attempt to get into China. China is a huge market (double the number of internet users as America, and the spread is growing), and already watches legitimate online content (29 million views per episode for ‘Sherlock’). But can Netflix overcome the home grown company advantage?
It’s an interesting read. And you should start subtitling your films now.