As independent filmmakers it is VITAL that we understand social media. And, if you are not in your target demographic, you may not have a full understanding of how the various social media elements are being used. Or worse, you may have a ‘professional’ social media consultant ‘helping’ you – and they also have no clue.
On Medium (increasingly becoming a valuable longer form news service) is an article about how teenagers use social media. The reason it’s a valuable article? It’s written by an actual teen.
If you are looking to capture any of the under-25 market in North America then you should be ingesting this info asap!