Over at Digiday the kick around some ideas about the yet-to-be-launched video platform Vessel. Vessel is well-funded ($75m from VCs) and well staffed (led by former Hulu CEO Jason Kilar).
Their model is interesting – creators but their new content exclusively onto Vessel for a short-ish period of time. Users pay a small monthly subscription fee to get access to that content early. Then, after a few days, everyone will get that content as normal, through the normal channels (YouTube, Vimeo, etc).
It’s an interesting idea.
Vessel is pulling in some top YouTuber content creators by cutting big checks. What this means for smaller creators is unclear. The Digiday article focuses on YouTube’s reaction and that of other big content makers. But for me, YouTube is a platform for smaller creators too… will Vessel and YouTube’s battle squeeze them (us) out?
Time will tell.