Over at VentureBeat is an interesting article about melding Big Data into music services – in much the same way that targeted advertising and branded content have been integrated into Instagram (and other) feeds.
Can this also be a source for indie movie makers… beyond what is currently offered by platforms?
It’s an complex issue – and article! – and I haven’t fully got my head around it. But, whenever I see people talking about creative, forwarding thinking ways to generate revenue in other sectors I always wonder… why not film?
Read on! Comment if you have any ideas!