I’m including this short article mostly because of the idea it raises – with Venture Capital start coming into the film business in a big(ger) way? I think it is possible. VC’s are starting to see that film is ‘content’ and content is valuable in attracting eyeballs and eyeballs are essential in getting advertising money.
So, the better the content, the better the return. And if that simple equation is true then VC money will not be far behind.
The trick is… how to make ‘good content’. Filmmakers, both high and low budget, are still struggling with that. Mostly because, I feel, that they refuse to acknowledge that the story is the thing. But I digress.