The advice from the experts is startlingly uniform. Yet spend 10 minutes or more on IndieGoGo or Kickstarter and you will realise that few people are following it.
But, that’s good news for you, right? Because when the time comes for you to do your campaign you will follow the advice of experts and you’ll do just fine.
In the event that you have misplaced such sage advice, John Trigonis, the man who literally wrote the book on crowdfunding for filmmakers (yes, I used that joke before) has such an amazing article that I don’t know why you are still reading this and haven’t clicked through yet!
Click, dammit! Your campaign depends on it.