Making Money on VOD – an light analysis from KinoNation

I stumbled across the Kinonation blog and this blog posting today. Both are worth discussing.

First, the blog post, as that’s what caught my attention. It’s an interesting take on doing things that make money. In this case, the golden (or at least bronze!) ticket seems to be documentary focused on all the horrible things we do to our bodies.

food, booze, drugs, cigarettes, fitness, sex, religion

Is the path.

This is not exactly news, but, with some examples and some inspirations, this posting should get those doc makers out there thinking. (personally I’m not a big fan of making documentaries as a) there as so many unknowns going in and b) you have to deal with real people)

Now onto Kinonation the company.

If I had to guess I’d say they are run by guys not too different than myself – a tech nerd with an interest in film. The site has something to do with GitHub, uses bootstrap (yeah!) and seems to be chock-full of programmer goodies.

But…

Co-Founder Roger Jackson admits there are issues with unpredictable results from VOD. Kinonation itself is a kind of middle man, not an end user platform. It farms the content out to other VOD platforms like Hulu, Amazon and iTunes (hmmm… which major VOD service is not listed? cough cough Netflix cough cough). Personally I think that ‘man in the middle’ services have their days numbered. They are no longer needed for audio content, so why for video?

Kinonation have hired a filmmaker/researcher (with a Phd in Statistics from Oxford AND Harvard – which surely must be overkill) to try and come up with a way – one presumes – of figuring out what films are really worth promoting.

I still have issues with this idea of ‘territories’. Surely that is a concept that will go away, hopefully sooner rather than later. If I look at any VOD platform, my choices here in Japan are incredibly limited, but I know the company has the film on their server – they just won’t let me watch it!

I think there needs to be a shift towards thinking like a customer. We just want one place we can go and find everything. We’d gladly pay a little bit of money, but please god, make our lives easy!

Oh dear…this turned into a rant!

Back to KinoNation. Their blog is fascinating and educational reading, regardless as to whether you use their services or not. And I appreciate them for being so candid in their writing (and this actually would make me approach them!).

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Phil Smy

I am currently a student in the Raindance Film Degree Masters program. This site comes from the research I am doing as I learn more about film production and distribution.

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