Do I know the guys over at GregGreenFilms.com? No I do not.
Do I love this article they wrote? Yes I do!
It is short and to the point. If you are not doing or very, very seriously thinking about doing these things for your indie film then why bother making it?
There are thousands of independent films made every year but most of them will only be seen by friends and family of the filmmakers. Why? Because the filmmakers didn’t think about how their film would be marketed and sold BEFORE it was produced.