To be honest this never occurred to me (and I studied and did some 'machine learning' software for betting!)
The article is chock full of creativity-zapping quotes such as this:
""We foretold with 73 percent confidence based on the predictive model that the movie will have a strong opening,"
Pocket protectors aside, this is fascinating stuff for the number crunchers out there. It is like perfecting a drug formula.
Analytics Plays Hero at The Box Office
IBM’s advanced analytics helps Bollywood film makers predict beforehand the outcome of their upcoming movies.