Rather scary

IBM is using something called it's 'Social Sentient Index' (SSI) to predict the success of Bollywood films at the box office in India.
To be honest this never occurred to me (and I studied and did some 'machine learning' software for betting!)

The article is chock full of creativity-zapping quotes such as this:
""We foretold with 73 percent confidence based on the predictive model that the movie will have a strong opening,"

Pocket protectors aside, this is fascinating stuff for the number crunchers out there. It is like perfecting a drug formula.

Analytics Plays Hero at The Box Office
IBM’s advanced analytics helps Bollywood film makers predict beforehand the outcome of their upcoming movies.

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Phil Smy

I am currently a student in the Raindance Film Degree Masters program. This site comes from the research I am doing as I learn more about film production and distribution.

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